Last time, we discussed about the most important skill you need to become successful in SFF, which isselling or sharing.For me, it is the most important as we have already mentioned that you need to become the product of the products before you can share it to others. We highlighted also my assumption that selling or sharingis one and the same to a degree of telling your story about your personal experiences of the benefits and the value made by a product to you.
Before we move on to the next important skill, try to apply this formula: Problem – Source – Solution – Profit(PSSP). Those who have the copy of our product presentation will agree that the outline of presentation is the PSSP formula.
To apply this formula, see the example below:
I firmly suggest, as an advocate of Spirulina Filipina Foundation, that we use this formulaas it is the simplest method to become effective in selling. This is just simply sharing and you don’t need to learn highly technical selling skills to become effective.
This formula is also very important to understand. The second skill we need to learn to become an effective advocate of Spirulina Filipina Foundation is what we called Prospecting.
In 2014, our Chairman, Didier Ladriere, shared to us the audio materials of Michael Clouse, one of the most successful trainers in the MLM Industry. One of the best training materials Sir Didier developed out of Michael Clouse trainings is the Fundamentals of MLM Business.
In the Fundamentals of MLM Business, we learned the value of prospecting as the gold mine of our business. It is the process of making friends, turning them into our customers and eventually becoming distributors. Thus, we need to learn this valuable skill so that windows of heaven will be opened to pour out sales into our business.
In simple terms, we need to get more prospects or attract more people to join us. To do this, we need to learn to be more likable. People will be attracted to people who can see good things happening to them. Please read, “How to Win Friends and Influence People,” by Dale Carnegie, to get priceless tips on how to be more likable.
Wear a Smile
One simple tip is “always wear a smile on your face.” When I see people who smile at me, it creates a positive energy that, in due course, I also smile back to the person. Then sooner or later, it will open a conversation and a window of opportunity to make new friends.
In short, a positive attitude and enthusiasm should be seen in you so that people will like you, will be interested to know you, and will be willing to do what you do.
“If you present yourself as a positive person that is happy and appears to be enjoying life, people will admire your personal qualities and they will be willing to do what you do in order to have what you have. “ – Chuck Holmes
People will notice if you are telling the truth or not. To make new friends, you must be sincere with your intention to help the prospects and that your story is based on your own experience. First, you need to be convinced that what you do and what you offer will add value to your prospects. Second, you can share your big reason why you do what you do.
Identify the need
This is the time you will act as an investigator. People will like you if you can offer a solution to their needs.
The formula PSSP will help you identify the needs of your prospects. To apply the formula, try this:
By following this process of making friends, you can now create a list and identify who are the people you want to be in your team. The next thing to do is to sort and sift:
Sorting and Sifting your prospects
To sum it up, in prospecting, we have learned that people will join you because they like you, as they see you are enjoying the life that you have. People will trust you if they see that you are sincere. Lastly, people will join you if you can provide solutions to their needs.
Enjoy the process!